ABC 2022 Branding
WEBSITE + BRAND IDENTITY DESIGNS + COPYWRITING + COLLATERAL DESIGN
Africa Business Convention is a global platform established by BusinessDay Nigeria for Insightful debates around the prevailing challenges confronting businesses in the continent; the exploration of emerging opportunities; keeping abreast with global industry trends and developments; showcasing worthy ideas and projects for matching investments; trade promotions within Africa and with the rest of the world and; policy reviews and agenda-setting Africa’s prosperity.
BRAND IDENTITY DESIGN
To deliver a successful conference goes beyond hosting meetings as defined in the event agenda; it is more about creating a memorable experience for the delegates and other stakeholders. And that begins we crafting a striking brand identity as we did for ABC 2022. We defined it along three lines:
1. DIFFERENTIATED TEXT SIZES
The text size gradation that forms the logo structure offers a glimpse into the AFRICA BUSINESS CONVENTION as a melting pot for leaders in government and business, Africa’s biggest dealmakers, investors, and business shapers.
2. UNIQUELY GRIDDED
The logo’s old school grid system captures the AFRICA BUSINESS CONVENTION commitment to time-honoured business ideals. It is aesthetically presented to fit into the modern dynamism of business while establishing a distinct brand identity.
3. THE COLOUR GUIDE
As a supplementary bent to the logo grid, each individual element of the logo – the map, the conference name, the theme and the location – is presented in a distinct colour to achieve a good balance and to further capture AFRICA BUSINESS CONVENTION’s recognition of the importance of Africa’s unity in diversity and the greatness it holds.
Copyrighting, Content Creation & Digital Marketing
We were also tasked with the responsibility of scripting and producing the event marketing materials – video, audio, graphic, etc. Herein below are some of the video content we produced for